PPC stands for Pay-Per-Click and is a form of internet marketing. PPC advertisers pay a fee each time an ad of theirs is clicked. PPC ads are the first results you see when carrying out a Google Search. There are three main types of PPC, these being search advertising, display advertising and shopping ads.

The three main types of PPC are search advertising, display advertising and shopping ads. Search advertising is a technique that allows you to place online advertisements in search engine results. Display advertising refers to the advertising of a product or service through images and videos accompanied by some text. These types of ads are featured as banners on third party websites and are also featured on apps, social media and videos. Shopping ads simply promote a product through features such as images, product name and prices. These ads can appear on Google Shopping, Google Search, Google Images and more.

Video ads can also be shown on YouTube, as this is another Google owned property. 

There are numerous benefits to PPC advertising. The main one, of course, is the driving of visitors to a website. Another benefit to PPC is that you have total control of your budget and only pay each time your ad is clicked. Data obtained from PPC advertising can also help to provide optimising opportunities within your SEO strategy.

Google Ads tells you how many times an ad has been shown as well as how many clicks an ad has received and any enquiries that have been made after that. Therefore, our team can spot trends and any deviations from the norm that need tending to. All Front Page Advantage clients receive regular reports so you’re never left in the dark when it comes to campaign optimisation and progress. Your account manager is only ever a phone call away and will be happy to discuss any aspect of your PPC campaign with you.

Results cannot be guaranteed in the world of PPC. However, we are confident in helping you to reach your goals. We have years of experience in PPC and our work has been successful for countless businesses in many different industries.

You only pay a fee each time an ad of yours is clicked. Cost per click amounts can vary, however, tools used by our team can estimate the average cost per click you might pay for your search advertising prior to any changes to a campaign being implemented.

Keyword bidding involves determining the keyword searches that are most relevant to your business’s offerings. You can then bid to place your ads in the search results for relevant keywords. When a term involving one of your keywords is searched for, the bid amounts are reviewed and the highest bids are selected to rank for the best possible positions within the search results.

Our expert team will continuously monitor and optimise your campaigns and will send you a monthly report so you can review the progress of your campaigns yourself. Any recommendations on behalf of our team will be discussed with yourselves prior to being implemented. All of our clients have access to their own ad accounts.

Unless there is no one in the market actively searching for the product or service you offer, most businesses should benefit from the use of PPC. Our client base is made up of varying sizes of businesses that work in various industries and we’ve had success with every one due to our team being able to tailor different strategies to the different types of businesses that we serve.

There could be a number of reasons why your PPC leads might not be converting into sales. Whatever the reason may be, our expert team will investigate and suggest any changes that may be needed.

You need to spend an amount that allows your ads to show frequently enough to gauge what is and isn’t working. We typically suggest a minimum of £500, but if you are in a very competitive sector, this might not be enough. Our expert will be able to advise on what you can expect for your budget.